Second Pro-Animal Research Billboard Modified Once Pro-Animal Research Billboard Now Reflects Portland’s True Ethics

For Immediate Release
Portland, OR – The Portland Animal Defense League received an anonymous communiqué regarding a permanent change to the pro-animal research billboards sponsored by the Foundation for Biomedical Research (FBR) that have recently spawned numerous Portland media stories.

The billboards that once offered a choice for life between a little girl and a rat, now pose an ethical question of “who would rather live?,” signifying the value of life itself regardless of species. This modified billboard (see below) also links to the newly launched website, which provides truthful information on the issue of animal research. It appears to be a clever parody of the FBR’s recently launched website

The FBR’s campaign launched earlier this month, with these billboards set to appear in Portland, Seattle, Los Angeles, Chicago and Baltimore. Portland qualified for the billboard campaign, says FBR spokeswoman Liz Hodge, because it is among the “important cities for some of our supporters” and because she says it’s among the “hotbeds for animal rights extremist activities.”

Apparently the “animal rights extremists” have struck again- once again vocalizing Portland’s notion of ethics and morality over profit and industry.